Pay Per Click Search Engines Newsletter #65
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February 15, 2007
CONTENTS:
1. Courting Yahoo!
2. Microsoft adCenter Keyword Research Tool
3. It's that time again
3. Odds and ends
1. Courting Yahoo!
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I'm sure that you're all well aware of Microsoft's bid to buy out Yahoo. The topic has dominated the media all month, with speculation running rife about the proposed deal.
It's probably not surprising that Yahoo! turned it down.The $44.6 billion bid works out at $31 per share, while Yahoo says that the
offer "substantially undervalues" its brand, audience and investments.
Perhaps because of concerns that a Yahoo/Microsoft marriage might present a real threat to its dominance of the Internet there was a suggestion that Google was considering an advertising pact with Yahoo. Under such an arrangement Yahoo would outsource some of its search-related advertising to Google in return for a majority of the revenue.
However, the Wall Street Journal has an article which suggests that Google in souring on the idea, saying that while such a pact can't be ruled out, "...it doesn't appear likely because of Google's concerns about the intense regulatory scrutiny it could attract, given Google's and Yahoo's significant shares of the Web-search and online-advertising markets."
http://online.wsj.com/article/SB120284170793962811.html?mod=hpp_us_whats_news
Other reports suggest that the talks that have been taking place between Yahoo and News Corp could result in a possible combination of News Talk's Fox Interactive Media arm with Yahoo.In this scenario Yahoo would gain the social networking site MySpace while News Corp would take a 20 per cent stake in Yahoo.
There are other reported options, such as Yahoo buying Time Warner's AOL.
Whatever the final outcome it looks as though the courtship has just begun, with a number of commentators suggesting that Microsoft will raise its bid to a level that Yahoo will find very difficult to refuse.
In the meantime, you can still get great deals at Microsoft AdCenter and at Yahoo!.
Get $50 towards advertising at Yahoo here:
http://www.PayPerClickSearchEngines.com/yahoo
Get $50 towards advertising at Microsoft AdCenter here:
http://www.PayPerClickSearchEngines.com/msn
2.Microsoft adCenter Keyword Research Tool
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Have you tested the Microsoft Keyword research tool? It's the one with the unlikely name "AdCenter Add-in Beta for Excel 2007 with Ad Intelligence".
It comes with a wide range of features, and best of all it's free. Of course, there is a catch. It's not compatible with older versions of Excel, so you'll need Excel 2007 to use it. If you haven't got Excel 2007 you can download a free 60 day trial version here:
http://advertising.microsoft.com/advertising/adcenter_addin
Craig Cahill has done an in depth review of the tool for KeywordWorkshop.com. He says that in some ways this free tool does a better job than rival tools produced by Keyword Discovery, Wordtracker and even Google AdWords. Read Craig's comprehensive report:
http://www.keywordworkshop.com/articles/43/1/Microsoft-adCenter-keyword-Research-Tool-Review
Don't forget you can sign up with Microsoft adCenter for only $5.00 and get $50 in free search credits.
Microsoft adCenter: http://www.payperclicksearchengines.com/msn
3. It's that time again
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This is the time of the year when I review our Top 10 listings and look for input from our readers. I'd love to hear of your experiences with any of the search engines listed, or get some feedback on your favorite pay per click search engine. Contact me with your comments and suggestions either directly, or via our website contact form.
http://www.payperclicksearchengines.com/pages/Contact-Us.html
4. Odds and Ends
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In my last newsletter I told you we were expecting a new grand child. We were thrilled with the arrival of a baby boy just before Christmas. He was the best Christmas present we could ever have.
The holiday season is over now. Down here in New Zealand children have just started back at school and what's been a wonderful summer seems to be drawing to a very rapid end. I know that as our leaves start to turn yellow and fall, those of you in the Northern Hemisphere will be looking forward to the coming of spring. I hope that means that people will be eager to buy what you're selling and that 2008 is a very profitable year for you all.
We're now publishing our newsletter through aWeber. Move your subscription to aWeber and receive a comprehensive FREE report on "How to Double Your PPC Profits While Halving Your Costs!"
Sign up here: http://www.PayPerClickSearchEngines.com
All the best,
Glennys Faulds
