Pay Per Click Search Engines Update #045
March 4, 2004.
INDEX
1. SuperPages.com adds pay per click
2. Findwhat.com agrees to acquire Comet Systems
3. Overture expands into Scandinavia
4. How you can help
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1. SuperPages.com adds pay per click
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Verizon's online yellow pages, Superpages.com, has unveiled its newly designed site, featuring its own pay per click advertisers at the top of each page.
The new pay per click listings are the outcome of the partnership between Findwhat.com and SuperPages.com announced in December. By using FindWhat.com's technology and its own large sales and customer service infrastructure Verizon hopes to increase its share of the local search market.
Leslie Chu, vice president of strategic planning and marketing, says that the rich content on local services found in the company's print yellow pages has transformed SuperPages.com into the Internet's most comprehensive online directory. According to Chu, "Our research shows that, on average, 80 percent of
consumers who visit SuperPages.com contact a business, Among those, 53 percent make a purchase. Web surfers go to the generic search engines for research. People go to SuperPages.com to buy."
Read more:
http://www.clickz.com/news/article.php/3319551
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2. FindWhat.com agrees to aquire Comet Systems
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FindWhat.com has announced that it has agreed to purchase Comet Systems, best known as the developer and distributor of the Comet Cursor. Comet Systems also developed a search toolbar, through which it delivers algorithmic results and Overture paid listings as well as travel search and privacy-oriented software including a pop-up blocker.
"We believe the desktop represents a rapidly growing opportunity for paid listings and targeted contextual advertising," said Craig Pisaris-Henderson, chairman and chief executive officer of FindWhat.com.
"With its software on millions of PCs via voluntary downloads, Comet has established relationships with the consumers our advertisers want to reach. We are particularly excited about how this transaction will position the combined company in the burgeoning desktop space as we leverage both our global advertising databases and distribution platforms."
The move should help FindWhat.com expand the distribution of its paid search listings which will replace Overture's results.
Read more:
http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=26617
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3. Overture expands into Scandinavia
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Overture has announced that it is extending its European network to Scandinavia.
On February 18 Overture began distributing Pay-For-Performance search listings to Internet users in Sweden, Denmark, Norway and Finland in addition to its existing European markets, the UK, Germany, France, Italy, Spain, the Netherlands, Austria and Switzerland.
This follows Overture's recent expansion into Australia.
4. How you can help
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There are now 591 pay per click search engines listed in the directory and more are being submitted every day. I'm currently updating the directory and removing search engines that are no longer operating but it's a big task. I'd be thrilled if you'd
let me know of any listed search engines that are now defunct.I'm also happy to hear of any new pay per click search engines that should be added.
Please don't hesitate to contact me with any questions or concerns. I'm always pleased to hear from you and to receive any feedback about your successes or failures with your pay per click campaigns.
All the best,
Glennys Faulds,
http://PayPerClickSearchEngines.com
Highly cost-effective, targeted advertising
