I have a 'low cost keywords' ad group that contains the keywords:
Writing one targeted ad to include all the above keyword variations is not ideal. Ideally, you'd split these keywords into 3 separate ad groups - cheap widget, budget widgets, discount widgets.
Each ad group would then have ads that were focused on one main search term. This one's a bit obvious but it demonstrates the point.
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Through SpeedPPC's automatic process, this takes minutes of your time, instead of months.
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