Pay Per Click Search Engines Update #044
February 5, 2004.
INDEX
1. Searches becoming more complex
2. Innovations at Kanoodle
3. Espotting wins German contract
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1. Searches becoming more complex
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According to a study by OneStat.com, a Web analytics firm in Amsterdam, the Netherlands, two and three word searches are now the norm for Web searches.
Nearly 33% of a sample of 2 million Web searchers monitored recently used two word queries, 26% used three word queries and 21% searched using four to seven words. Only 19% searched using a single word.
This appears to be a growing trend. OneStat found that Internet users are becoming increasingly sophisticated in searching. There's a growing use of two and three word queries and a decrease in one word searches.
Search engines are responding by trying to provide more paid links for multiple word queries. Because these searches are specific they are thought to yield more qualified leads and search engines like Google, Overture and Findwhat have instituted tools that will expand on an advertiser's bid in order to capture more relevant queries.
Read more:
http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=26378
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2. Innovations at Kanoodle
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In the next few issues I'm asking people at a number of pay per click search engines to outline changes and innovations they're introducing to help advertisers use their advertising dollars more effectively.
First up is Rich Davignon from Kanoodle.com who has provided the following information on Kanoodle's AutoMonitor and AutoScheduler tools.
The AutoMonitor tool will allow you to manage your Kanoodle bids on a term by term basis. AutoMonitor will allow you to set your desired Keyword Bid Rank and desired Keyword Bid Cap, to ensure that your bids never get higher than you want them to be.
The patent-pending AutoScheduler tool will allow advertisers to activate or deactivate terms based on a schedule. Each term can have an individual schedule or terms can be scheduled by groups of terms. Schedules can be set by time of day, day of week, or month of the year. There are many ways to use this new
AutoScheduler.
Here's an example. Let’s say you sell items for various holidays. You can create a group of terms called Halloween. You can then set the schedule for your Halloween terms to be active all day from October 1 until October 31st. After October 31st, the
Kanoodle.com system will automatically set the Halloween terms to inactive, but they will remain in your account for future use.
Here’s another example. Perhaps you prefer your terms to be active only from 10am until 5pm. The Kanoodle.com AutoScheduler will automatically set your terms to active at 10am and then set them to inactive at 5pm.
If you have any questions regarding AutoMonitor or AutoScheduler, contact Kanoodle at: clientservices@corp.kanoodle.com.
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3. Espotting wins German contract
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Espotting has announced that it has won the contract for delivering pay per click text ads to freenet, one of Germany's main telecommunications companies.
Under the new deal Espotting's top five German listings will appear on freenet search result pages. Results for freenet's search pages were previously supplied by Overture.
This must be good news for Espotting, which has had a few setbacks recently after losing important parts of the European market to Google and the new Yahoo!/Overture/AlltheWeb conglomerate.
More information:
http://espotting.com/info/pressreleases/pressrelease26_01_04.asp
In other news FindWhat.com has announced that on February 9 it will provide an update on its previously announced merger agreement with Espotting.
All the best,
Glennys Faulds,
http://PayPerClickSearchEngines.com
Highly cost-effective, targeted advertising
