Pay Per Click Search Engines Update #42

November 28, 2003.

INDEX

1. Yahoo! drops Espotting for Overture
2. Overture to appear on MSN 'til 2005
3. Overture's new Marketing Console
4. How to subscribe/unsubscribe

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1. Yahoo! drops Espotting for Overture
=======================================

Shortly after I sent last month's newsletter I received confirmation that Espotting results would no longer appear on Yahoo! in Europe.

It shouldn't come as much of a surprise considering that Overture is now a wholly owned subsidiary of Yahoo!

Overture results have of course replaced the Espotting results throughout Europe on Yahoo! excluding Scandinavia.

How will this affect Espotting advertisers? It says Espotting has had an increase of 17.5% in queries in September this year over previous months. That's a jump from 850 million queries per month including Yahoo! traffic to 1 billion queries in September, not including traffic from Yahoo!

Espotting says that this is the result of new distribution partners and will continue to add new distribution partners over the coming months.

More information:
http://www.theregister.co.uk/content/6/33708.html
http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=25460

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2. Overture to appear on MSN 'til 2005
=======================================

Overture and MSN have extended its distribution deal that has Overture Premium Listings appearing on MSN in the U.S.and the U.K. for another 2 years.

When news first broke of Overture's acquisition by Yahoo! many thought MSN would stop displaying Overture results and Microsoft would source another paid search provider considering that Yahoo! could be considered one of MSN's rivals.

More information:
http://www.content.overture.com/d/USm/ac/re/nl/nov03ts.jhtml

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3. Overture's new Marketing Console
====================================

"Overture Services has unveiled new software that's designed to be a marketer's clearinghouse for tracking the effectiveness of online advertising."

Full article:
http://news.com.com/2100-1024-5109798.html

More details:
http://www.content.overture.com/d/USm/ays/mc_faq.jhtml
http://www.content.overture.com/d/USm/ays/mc.jhtml

Nathan Power
http://PayPerClickSearchEngines.com
Highly cost-effective, targeted advertising