Pay Per Click Search Engines Update #71
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23 February 2009
CONTENTS:
1. Big news: Big course
2. Watch for changes at Yahoo
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1. Big news: Big course
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It's not so easy these days to get something of real value for nothing.
This time you can. The guys at PPC Classroom are opening their doors and providing access to their course for free. All you'll pay is shipping.
You might think that this offer is only useful to affiliates, and certainly Amit and the team do focus on using PPC for affiliate marketing. But I believe we can all learn from them. Using PPC for affiliate marketing is not much different from using it for any other marketing.
If you do nothing else download and read the report "5 Deadliest Mistakes You're Probably Making". It's written by Amit Mehta, who should know what he's talking about, as he makes more than $3.5 million a year from PPC and affiliate marketing.
Download the report and check out the videos here:
http://www.payperclicksearchengines.com/ppcclassroom2
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1. Watch for changes at Yahoo
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It might be an obvious thing for a new CEO to do but any reorganization of Yahoo's management by Carol Bartz will still be pivotal in ensuring its success. Bartz reportedly sent a memo to employees on Friday in which she said, "Get well-rested, because next week's a biggie."
According to All Things Digital, a blog associated with The Wall Street Journal, Bartz is expected to name a new senior management team to help turn around the troubled Internet company, and to roll back reorganizational changes made by former CEO Jerry Yang and President Sue Decker.
It's hoped that the end of the two-month search for a new CEO will help bring some stability to the company. The reorganization is expected to include a structure where executives like chief operating officer, chief technology officer and a new, more powerful chief marketing officer all report to Bartz, the blog said.
All the best,
Glennys Faulds
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