Pay Per Click Search Engines Update #74
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6 June 2009

With the PPC playing field as tough as ever, ordinary keyword research is not nearly enough to guarantee a competitive pay per click campaign.

Thankfully, there are ways to research quality keywords and ad copy that can also cut down your wasted click costs and lost time spent on rectifying PPC campaigns. Reducing wasted time and budget is just as important to your profits, as conversions.

If you knew in advance definitively what works and what doesn't, you're way ahead of most competitors who are running and testing as they go.

Reena Shohet of SpeedPPC demonstrated how she researched a niche prior to creating a PPC campaign (and prior to any keyword research).

Using PPC Bully 2.0, Reena was able to:

 1)  Find the hottest selling keywords for an offer
 2)  Discover which offers and ads are profitable
 3)  See who's running the top ads in the marketplace
 4)  Know how long a particular ad has been active and shown for
 5)  Extract all the keywords that competitors are using
 6)  Uncover what else they were marketing with a view to doing  that as well
 7)  Find out what time of day and what days of the week are the  peak times to run PPC ads
 8)  Check out what other advertisers are paying on average

The simple methods shown provided a wealth of up-to-date market data that clearly identified advantages that astute marketers could use to get ahead of the competition and become more profitable.

You can see a detailed case study of the research methods she used, and get a sneak preview of PPC Bully 2.0 here.

http://www.speedppc.com/ppc-bully-2-review/

Regards,

Glennys Faulds