Pay Per Click Search Engines Update #38
July 31, 2003.
INDEX
1. Yahoo! acquiring Overture
2. BrainFox and Kanoodle increase minimum bid
3. FindWhat's 2nd Quarter Financial Results
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1. Yahoo! acquiring Overture
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The big news this month has been Yahoo!'s acquisition of Overture. If you haven't already heard, this will probably come as a shock to you.
Yahoo! paid $1.63 billion in cash and stock for Overture on Monday July 14. For each Overture shareholders will receive 0.6108 of a Yahoo! share plus $4.75 in cash for each Overture share held.
What does this mean for Overture advertisers? Probably not a lot. There has been a lot of speculation that Overture will lose MSN as a distribution partner sooner or later because of the acquisition, but in the long run I doubt it will affect advertisers a whole lot.
Obviously Overture results will be integrated into Yahoo! a lot more in order to increase revenue and replace the MSN traffic, if/when that deal is lost.
Danny Sullivan of SearchEngineWatch said, and I agree, that because MSN has such a large audience, advertisers will use whatever means necessary to have their site listed there. Whether MSN offers in-house pay per click advertising, through Overture or via another
partnership.
There's a good look at the whole picture by Danny here on his site:
http://www.searchenginewatch.com/searchday/article.php/2234821
More details on the acquisition here:
http://zdnet.com.com/2100-1104_2-1025394.html
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2. BrainFox and Kanoodle increase minimum bid
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Kanoodle
As previously reported, Kanoodle has raised its minimum bid to 5 cents. On August 1 the grandfathering period will end, and all bids below 5 cents will automatically be set to 5 cents.
http://PayPerClickSearchEngines.com/kanoodle/
BrainFox
BrainFox has upgraded its basic services to include such features as advanced reporting, 50% bonuses on all secondary deposits when you use Auto Recharge and bulk listings are now processed within 1 hour after they are confirmed.
It says it has increased its minimum bid to 1 cent from 1 tenth of a cent ($0.001). On August 1 all bids below 1 cent will be increased to the new minimum.
http://PayPerClickSearchEngines.com/brainfox/
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3. FindWhat's 2nd Quarter Financial Results
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FindWhat released a press release this month detailing its 2nd quarter results. It boasted a revenue increase of 80% compared to the same quarter last year and was over half a million dollars ahead of its most recent projections.
The number of active advertiser accounts increased from 17,100 in Q2 last year to 24,500 this year. It also had 98.4 million paid click throughs Q2 this year, which was an 82% increase from the 54.2 million paid click throughs in Q2 2002.
Nathan Power
http://PayPerClickSearchEngines.com
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