Pay per click search engines Update Newsletter #055
March 31, 2005.
INDEX
1. Guarding against fraud
2. Place your bets on GenieKnows
3. Addition to site
4. PPCProfitMachine
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1. Guarding against fraud
=====================
I'm sure you're all too well aware that around 30% of all ppc advertising expenditure goes to fraudulent clicks. Most of us have been victims of click fraud at some time and trying to monitor advertising campaigns to ensure all clicks are legitimate is a very time consuming and laborious business.
Thanks to a new product that's just been developed the task of monitoring your campaigns has become much easier. Click Sentinel tracks every click to your pay per click ads, whether you use Google Adwords, Overture or simple banners.
The system individually analyzes every click as it passes through a matrix of "good faith" indicators which include:
This new system groups every click from the same IP address (time stamping the date and exact time it occurred), logs the IP address, referring URL, the keywords used via search, reveals the country of origin, the reasons the clicks have been
flagged as fraudulent, while assigning a combined fraud score.
Every click is assigned to one of three risk groups - low risk clicks (legitimate clicks), medium risk clicks (potential fraud), and high risk clicks (a high probability of fraud).
The system will flag a click as high risk under conditions such as:
When a fraudulent attack has been identified an email alert is sent to you and a warning message appears on the offender's screen.
The beauty of this is that as soon as the system detects an increase in fraudulent clicks you can stop the campaign before you lose any more money.
A refund request form is automatically generated and emailed to you so you can forward the evidence to the pay per click search engine involved. With the detailed information provided you'll have real evidence that click fraud has taken place, making it easier to have your claims processed and reimbursed.
Try the Click Sentinel click fraud savings calculator and see how much you could save each month.
I've negotiated a special deal for my readers. If you mention PayPerClickSearchEngines.com when you sign up with Click Sentinel you'll get 25% more clicks.
http://payperclicksearchengines.com/clicksentinel/
UPDATE: This offer has been superceded. The Click Sentinel software is now offered free to members of the Click Sentinel community. You'll find it here:
http://www.clicksentinel.com/
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2. Place Your Bets On GenieKnows
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If you're involved in the gambling industry you'll be aware that as a result of growing pressure from the Department of Justice many US companies have decided to no longer accept online gaming advertising on their networks.
The Justice Department started cracking down on the industry about a year ago when it warned that any media outlet or Internet portal accepting ads for the online gambling sites may be "aiding and abetting these illegal activities."
Despite pressure from the Department of Justice American gaming sites and networks continue to receive searches and queries for highly-bid gambling terms. The United States is the world’s largest consumer of gambling and betting services, with an estimated $68.7 billion in revenue generated annually.
GenieKnows.com, a Canadian-based pay per click search engine has picked up the slack and continues to provide online gaming advertising.
If you're involved in the gaming field check out what GenieKnows.com has to offer.
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3. Addition to site
====================
From time to time a pay per click search engine will offer a special deal to visitors to PayPerClickSearchEngines.com.
To make it easier for you to find these deals I've added a section to the home page of the site detailing what's currently on offer.
Check it out to see what special deals are being offered now.
4. PPCProfitMachine
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Anyone looking for an alternative to AdSense will be interested in PPCProfitMachine. According to Allan Gardyne,
"1. It allows you to add a pay-per-click search box to your site, drawing results directly from the PPC networks and displaying them on your site.
When your visitors click on the result they like, you get paid.
2. It creates real search engine friendly content for your site"
Read Allan's full review:
http://www.associateprograms.com/ppcprofitmachine-review.shtml
All the best,
Glennys Faulds,
http://PayPerClickSearchEngines.com
Highly cost-effective, targeted advertising
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