Pay Per Click Search Engines Update #033
February 28, 2003.
INDEX
1. Overture buys AltaVista and FAST
2. FindWhat's Fiscal Fortune
3. Exclusive offers from Turbo 10 and Ah-ha.com
4. Left Overs: Search Engine Awards &
Boost your landing page conversions
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1. Overture buys AltaVista and FAST
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In the last week or so Overture has announced plans that it would be buying AltaVista and FAST.
Overture said the acquisition of AltaVista reinforces its commitment to search and providing advertisers with new ways to connect with potential customers.
Mostly I have been reading a lot of people suggesting that this is somewhat a bad movie for Overture as it will be competing with its own distribution partners.
Though it may or may not be detrimental to any large distribution deals Overture has with other search sites, if done correctly, Overture can use these search entities to bolster its traffic and quality at a reduced cost.
The big advantage to owning AltaVista and FAST, and any other search network, is that it is creating its own distribution network. Overture will have complete control over all, or a vast majority of, the traffic it is supplying to advertisers.
If executed successfully, this will mean not having to share revenue with partners. Though I doubt it would ever happen, it is possible that Overture could afford to lower the minimum bids if this were the case.
You can find more details of the acquisitions and professional comments here:
http://www.searchenginewatch.com/sereport/03/02-altavista.html
http://www.searchenginewriting.com/tagline_issue002g.html
[This link is no longer active]
http://www.pandia.com/sw-2003/04-fast.html
http://www.internetnews.com/IAR/article.php/10789_1598601
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2. FindWhat's Fiscal Fortune
============================
During early February, FindWhat released financial details for the 4th quarter of 2002 and yet again shows positive results.
It says revenue increased 22% from the previous quarter and 68% from the same quarter in 2001. This put FindWhat $1.2 million above expectations.FindWhat says it facilitated 75.3 million paid click-throughs in Q4 2002 which is an increase of 24% from the previous quarter.
FindWhat also says it managed 22,400 active advertisers during Q4 2002.
The full press-release:
http://www.findwhat.com/content/about/news/pressrelease.asp?a=94
3. Exclusive offers from Turbo 10 and Ah-ha.com
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Turbo 10, a UK based pay per click search engine, is offering a 20% bonus on your starting balance when you sign up for a new account.
In order to receive your bonus, sign up using the following URL. http://PayPerClickSearchEngines.com/turbo10/
Ah-ha is also offering a special bonus to limited to subscribers of this newsletter. It says it has grown to over 600 million search queries a month.
It also says it is committed to giving a superior return on investment, providing excellent customer service, and delivering quality traffic and services.
When you sign up for a new account with $50 or more, you will receive a $20 bonus, just for signing up with here:
http://PayPerClickSearchEngines.com/ahha/ [This link is no longer active]
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4. Left Overs: Search Engine Awards &
Boost your landing page conversions
======================================
The Search Engine Watch Awards recognize outstanding achievements in web searching.
See if you agree.
http://www.searchenginewatch.com/awards/2002-winners.html
Heather Lloyd-Martin explains how to boost your landing page conversions in 5 simple steps.
http://www.searchenginewriting.com/tagline_issue002c.html
[This link is no longer active]
Nathan Power
http://PayPerClickSearchEngines.com
Highly cost-effective, targeted advertising
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