Pay Per Click Search Engines Update #030

October 31, 2002.

Trick or treat.

INDEX

1. Sumantra's 5c Pay Per Click Package Disappoints
2. FindWhat and Overture Financial News
3. GoToast Supports More Search Engines
4. Click Fraud - Are You a Victim?

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1. Sumantra's 5c Pay Per Click Package Disappoints
=========================================

Last month I asked to hear from people who have tried the 5c pay per click package Sumantra Roy is offering.

I received a number of responses in regards to personal experience with people who have employed this service. I also received several emails from those wondering what kind of responses I received.

I wrote to Sumantra and got his side of the story, too. You can see all 6 responses and Sumantra's explanation of why things went wrong here:
http://PayPerClickSearchEngines.com/5c-ppc-package.shtml

2. FindWhat and Overture Financial News
=======================================

FindWhat:

FindWhat's revenue for the last quarter has increased 13% over the previous quarter and 102% over the same quarter last year.

Now with no long-term debt, cash and short-term investments for FindWhat exceeded $13 million.

In a 12% increase from Q2 this year, FindWhat received 60.8 million paid click throughs in the 3rd quarter and is managing 18,500 advertisers, up 1,400 from last quarter.

http://PayPerClickSearchEngines.com/findwhat/

Overture:

Overture's net income is down even though revenue rose in the 3rd quarter this year.

Revenue for Overture was up 13% over last quarter but net profit was down 3% at $16.9 million. The average bid price is now up to 34 cents this quarter, from 30 cents at the end of Q2 this year.

Overture's own prediction for Q4 suggests a continuing increase in spending on advertisers and technology.

http://PayPerClickSearchEngines.com/overture/

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3. GoToast Supports More Search Engines
=======================================

Bid management tool GoToast has recently added Overture France, Espotting Spain and Italy to the long list of pay per click search engines that it supports.

In total it has functionality for 21 pay per click search engines as well as pay per click advertising with Google.

GoToast: http://PayPerClickSearchEngines.com/gotoast/

Google AdWords Select: https://adwords.google.com/

4. Click Fraud - Are You a Victim?
===========================

Here's an interesting article that quickly covers the basic aspects of click fraud on pay per click search engines.

http://www.promotionbase.com/article.php/908 [This article is no longer available]

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Nathan Power
http://PayPerClickSearchEngines.com
Highly cost-effective, targeted advertising