Pay Per Click Search Engines Update #029
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September 30, 2002.
INDEX
1. Are you getting traffic at 5 cents per visitor?
2. FindWhat renews deal with Search.com and WebFerret
3. Overture launches in France, soon in Japan
4. Espotting sign with Lycos for 3 years
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1. Are you getting traffic at 5 cents per visitor?
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For several months, search engine optimizer Sumantra Roy has been offering a "5 cents per visitor" deal.
Have you tried it? If so, I'm keen to hear from you.
When the deal was first announced, it seemed almost too good to be true - an offer of targeted traffic at a rate much less than you're likely to pay for most keywords on pay per click search engines.
However, Sumantra has a good reputation as a search engine optimizer and you pay only for traffic received, so there seems minimal risk.
The offer was so popular that Sumantra quickly raised the minimum size order from $150 to $500, while keeping the price at 5 cents per visitor.
Sumantra creates a unique web site for each "Pay Per Click Package" client. In some cases, he refuses to take on potential clients if he believes he wouldn't be able to generate significant traffic for their keywords.
How successful is he? Are his techniques working for all clients, or just those with obscure keywords?
If you signed up for Sumantra's "Pay Per Click Package" I'd love to hear from you.
How long ago did your campaign begin?
What traffic are you getting?
Whether the results are good, bad or somewhere in between, please let me know at webmaster@PayPerClickSearchEngines.com.
I'll share the results in the next newsletter.
More details:
Pay Per Click Package - http://PayPerClickSearchEngines.com/1st
(Scroll down the page looking for "Pay Per Click Package".)
UPDATE, October 31, 2002:
See the responses here:
http://PayPerClickSearchEngines.com/5c-ppc-package.shtml
2. FindWhat renews deal with Search.com and WebFerret
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After being a paid search listing provider for CNET Networks since September 2000, FindWhat and CNET have signed for another 2 years.
FindWhat search results will continue to appear on Search.com and WebFerret under the heading, "Search Sponsors."
On another note, you may remember I wrote about Lycos and Hotbot offering the ability to advertise on a pay per click basis in last month's Update Newsletter.
Terra Lycos was offering this through using FindWhat's new private label keyword advertising platform.
Earlier this month FindWhat unveiled this service to enable large portals and search engines to offer a pay per click advertising solution just like Lycos and Hotbot have done.
Here is more information on this FindWhat service:
http://findwhat.com/content/pressrelease.asp?a=86
FindWhat: http://PayPerClickSearchEngines.com/findwhat/
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3. Overture launches in France, soon in Japan
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Overture officially launched Overture France on the September 12.
French listings will appear on AOL, MSN, Club-Internet and Tiscali in France. Overture says by the end of the year it will be the largest pay for performance search provider in France.
It also says that for listings to be accepted on Overture FR the title, description and keyword must all be in the same language.
Overture's preparations for launching in Japan continue with Lycos Japan, Infoseek Japan and Goo announcing partnerships.
You will now find Overture in the UK, Germany, France and soon to be Japan, as I just mentioned.
For more information on advertising on Overture's international search engines, email worldwide@Overture.com.
Overture France: http://www.fr.overture.com/
Overture Japan: http://www.overture.jp/
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4. Espotting signs with Lycos for 3 years
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Espotting, the UK and Europe's biggest pay per click search engine has signed a 3 year deal with Lycos Europe expanding its distribution network..
Espotting says the deal will cover the UK, France, Germany, Spain and Italy. It will be going live in the UK in the next couple of weeks.
It means the top three Espotting listings will appear on all of Lycos' directory pages and the top 4 listings will appear on all channel pages.
Espotting: http://PayPerClickSearchEngines.com/espotting/
Nathan Power
http://PayPerClickSearchEngines.com
Highly cost-effective, targeted advertising
