Pay Per Click Search Engines Update #024

May 2, 2002.

INDEX

1. Overture listings on Yahoo! for 3 more years
2. FindWhat signs more distribution deals, too
3. Espotting leads the way in Germany
4. Ah-ha expands coverage of your TopLinks ads
5. GoToast manages 19 search engines
6. $80 gets you $2000 worth of click throughs

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1. Overture listings on Yahoo! for 3 more years
===============================================

Overture and Yahoo!

Your top Overture listings will continue to be displayed on Yahoo! searches. Advertiser's fears have dissipated with news that Yahoo! has signed the deal to continue showing top Overture results for a further 3 years.

This agreement with Yahoo!, along with MSN and Overture's other partners allow you to reach 85% of all Internet users.

Overture and Infoseek.

Overture has signed Infoseek up for another year. The continuing deal has Overture listings displayed on Infoseek's site, Go.com.

Your Overture listings will appear under a 'Sponsored Search Results' heading.

Overture and United Online.

Overture also renewed a deal with United Online. Under this agreement Overture will be the exclusive pay per click search engine listing provider for NetZero and Juno.

More info:
http://biz.yahoo.com/bw/020422/220039_1.html
[This article is no longer available]
http://www.internetnews.com/IAR/article/0,,12_1016411,00.html
http://www.theregister.co.uk/content/6/25041.html

2. FindWhat signs more distribution deals, too
==============================================

FindWhat reports that it has expanded its search relationship with InfoSpace in a 2 year agreement where Dogpile and MetaCrawler will display your listings.

As a part of the deal, FindWhat listings will also appear on Excite and Webcrawler.

FindWhat also reported record results from last quarter. 16,500 advertisers received 50 million click throughs and approximately $2 million in net profit. That's 23% over the 4th quarter last year.

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3. Espotting expands coverage in Germany
========================================

Espotting Germany secured a deal with Web.de, Germany's 4th largest website, earlier this month.

Espotting says that its top 3 results will appear at the top of the page and are clearly labeled 'Partner Links,' so that users are fully aware that they are commercial listings.

Web.de has 9.6 million registered users and contributes to Espotting delivering 50% more searches than its German competition.

Yahoo! Deutschland, Lycos, Hotbot, Fireball and Netscape Germany are a few of Espotting Germany's biggest partners.

Espotting also says that it will be going live in Spain and Italy later this year.

More info:
http://www.espotting.com/info/pressreleases/pressrelease16_04_02.asp
[This article is no longer available]

4. Ah-ha expands coverage of your TopLinks ads
==============================================

Ah-ha has announced Earthlink as a premier TopLinks partner. Earthlink will display Ah-ha search results as sidebar ads on its search pages. Ah-ha will also be displaying skyscraper ads on Earthlink.

Earthlink is an Internet Service Provider with more than 4.8 million subscribers.

For more details of TopLinks, Skyscraper ads or any of Ah-ha's services, check out their site:
http://PayPerClickSearchEngines.com/enhance/

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5. GoToast manages 19 search engines
====================================

GoToast, described on the management tools page of http://PayPerClickSearchEngines.com, is now offering support for more than any other Overture authorized bidding tool. It now supports 18 pay per click search engines as well as the Google AdWords Select program. Overture, FindWhat, Ah-ha, GoClick, Search123 and Espotting just to name a few.

A full list of the search engines GoToast supports is available on either of these pages.

Management Tools:
http://PayPerClickSearchEngines.com/management-tools.shtml
GoToast:
http://PayPerClickSearchEngines.com/gotoast/

6. $80 gets you $2000 worth of click throughs
=============================================

The Pay Per Click Discount Card is offering over $2,000 worth of credit in more than 80 pay per click search engines for $89.95. (The same deal is available for $39.95 if you are a member of the I.A.W.M.D.)

Do the math - That's around $1 per search engine. 50 cents if you're an I.A.W.M.D. member.

http://PayPerClickDiscountCard.com
UPDATE: This offer is no longer available. Become a member of the I.A.W.M.D.:
http://IAWMD.com

Nathan Power
http://PayPerClickSearchEngines.com
Highly cost-effective, targeted advertising