Pay Per Click Search Engines Update #53
December 8, 2004
INDEX
1. Zen and the Art of PPC
2. Free PPC Traffic
3. Christmas offer from Turbo10
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1. Zen and the Art of PPC
============================
I've just added an interesting article to the site. Simon Dang, a Director of PPC Search Marketing at Business Online, has put together a useful compilation of tips and tricks to help you achieve a well balanced PPC campaign that will get the results
you want.
Simon takes a holistic approach to the development of a successful PPC campaign. He identifies and discusses the five basic core principles at the heart of any good campaign.
Read the article here:
http://www.payperclicksearchengines.com/articles/59/1/Zen-and-PPC-campaigns
I'm keen to receive feedback on the article. Is there anything you think Simon has overlooked or any particular points you'd like explained in more detail? Let me know what you think.
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2. Free PPC Traffic
=====================
People new to pay per click advertising are sometimes hesitant about beginning campaigns because they don't really know how the systems work, or they're afraid they'll end up spending large amounts of money for little return.
There are many pay per click search engines that offer new advertisers free advertising credits or bonuses for signing up. While an advertiser is unlikely to get much traffic from the smaller or newer PPC search engines individually, running campaigns in several can result in significant amounts of traffic. It can be a good way of "testing the waters".
Of course, the small PPC search engines don't usually have all the bells and whistles that the big boys do, but I think they're worth trying out.
I've just started a new category in the directory, listing the PPC search engines which give free advertising credits or offer bonuses to new advertisers.
It's a very new category and so far I've only listed 24 search engines. There are dozens yet to be added so to speed the process up I'd really appreciate it if you'd let me know of any that I haven't listed.
Check it out here:
http://www.payperclicksearchengines.com/directory/free-ppc-traffic-bonus-deals/
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3. Christmas offer from Turbo10
===========================================
The good folks at Turbo10 have come up with a Christmas special for readers of this newsletter.
With over 90 million searches monthly, Turbo10 Search Engine offers low priced minimum bids at 3 pence. Sign up for a Turbo10 Advertiser Account and they'll add on 20% of your starting balance for free. So if you sign-up for a 100 pounds account they'll add on 20 pounds to your account.
To take advantage of this offer click here:
http://payperclicksearchengines.com/turbo-bonus/
All the best,
Glennys Faulds,
http://PayPerClickSearchEngines.com
Highly cost-effective, targeted advertising
