Pay Per Click Search Engines Update #008
December 29, 2000.
Here's hoping everyone had a very Merry
Christmas and has a wonderful New Year.
INDEX
1. Are your listings being sold?
2. HotWays' new Affiliate Program
3. The Homogenization of Web Search
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1. Are your listings being sold?
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Recently there has been some concern about pay per click search engines selling, or allowing incentive based search engines to display their listings.
Some people have been upset at the thought of this. One of the reasons they chose to advertise with a particular search engine may have been because it didn't have an incentive based model.
Specifically 7Search.com, FindWhat.com and Kanoodle.com have all been accused of having their listings displayed in the results of another search engine or directory.
Some of 7Search's advertisers appear in SearchFuel.com's results. SearchFuel also displays listings from GoTo, FindWhat, Bay9, Kanoodle and Sprinks. However, it doesn't pay you to visit or view search listings. It has a search box affiliate program that pays 5 cents per search.
TheSearchster.com does in fact list results from FindWhat.com. As far as I can see, the only results that TheSearchster lists are results from FindWhat.com. It doesn't pay people to search or visit listings, though. I can't find any information on the site that indicates that TheSearchster has a pay-to-search program.
Now we come to Kanoodle. It does have a partnership with SearchCactus and SearchCactus does pay people to visit certain sites within its results. You are paid 2 cents per site for up to 20 sites per day if you stay at each site for 20 seconds or longer.
If you are advertising with Kanoodle and don't want your listings to appear on SearchCactus, you can choose the "Sales Driver" program in your Kanoodle account. If you have already selected "Sales Driver" instead of "Brand Builder," your site won't appear in the SearchCactus results.
2. HotWays' new Affiliate Program
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HotWays has just released a new affiliate program to help promote itself. It offers commissions on 4 tiers, paying 30% on your sales, 10% on your direct referrals' sales and a further 2% and 1% on the 3rd and 4th levels, respectively. You are paid these commissions for life.
3. The Homogenization of Web Search
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Many large, once-distinguished sources for Internet search results now use the same No. 1 GoTo.com search results. Searchers are being presented with the same paid link advertisements at the top of the fold.
So if you can achieve a top ranking in GoTo.com, you now have a greatly increased chance of getting click-throughs.
More information:
http://www.clickz.com/cgi-bin/gt/article.html?article=2903 [UPDATE: This link is obsolete.]
Nathan Power
http://PayPerClickSearchEngines.com
Highly cost-effective, targeted advertising
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