Pay Per Click Search Engines Update #46
April 4, 2004.
INDEX
1. Overture search goes mobile
2. Kanoodle launches ClickFactor
3. Special offer from Findwhat/Lycos
4. Kanoodle introduces minimum spend
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1. Overture search goes mobile
============================
Overture has launched a mobile phone-based paid results service in the UK.
Vodafone and Orange will begin displaying the new ads on their WAP portals Vodafone Live! and Orange World. Advertisers will be able to bid for popular search terms with the top bidder winning the top position in the paid listings.
Overture's mobile advertisements will include both web links and a facility to call the advertiser direct from the telephone.
Overture has partnered with UK mobile services firm Mobile Commerce in order to promote the service to other mobile operators both in the UK and elsewhere.
The service will go live in the UK this Spring and, according to Overture, further operators and areas in Europe will be added to the list over the coming months.
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2. Kanoodle launches ClickFactor
=============================================
Kanoodle has announced the launch of its ClickFactor ranking system, a proprietary method of determining the ranking of its ContextTarget listings on partner web sites.
ClickFactor takes into account both the amount an advertiser bid for the listing and its click-through rate to determine the most elevant listing. The ClickFactor is a score of 1 - 100, based on how listings perform relative to other advertisers in the
topic.
To assist advertisers in improving their rankings ClickFactor provides reports about each listing's ranking and what bid price is needed to move it up. "We really believe that better relevance benefits all parties," said Lance Podell, Kanoodle's president.
"The only way advertisers believe this is if you give them the tools to see how they can improve."
Read more here:
http://www.searchenginejournal.com/index.php?p=393
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3. Special offer from Findwhat/Lycos
===========================================
Findwhat.com and Lycos have teamed up to provide readers of this newsletter with a special offer.
Join the FindWhat.com Network and the Lycos InSite AdBuyer Network with one easy sign up process and receive $10 in free advertising on both networks.
You'll can find more information and sign up here:
http://www.payperclicksearchengines.com/findwhat-offer/
[UPDATE: This offer has expired.]
This offer is only available to new advertisers of both Findwhat.com and Lycos.
4. Kanoodle introduces minimum spend
===========================
From the beginning of April Kanoodle is initiating a minimum monthly account activity level of $10. This means that if an account spends less than $10 in a month the remaining portion will be deducted from the account. For example, if only $8 is
spent the remaining $2 will be deducted from the account.
Advertisers will get ample warning of any pending deductions.Kanoodle will send out three notice emails prior to the deduction of any funds. Advertisers will not be responsible for meeting the $10 level until their second month of advertising with Kanoodle.
All the best,
Glennys Faulds,
http://PayPerClickSearchEngines.com
Highly cost-effective, targeted advertising
