Pay Per Click Search Engines Update #50
August 31, 2004.
INDEX
1. Analyze This!
2. Enhance Interactive launches Paid Listings Management
Application Program Interface - AP
3. Findwhat.com enters Canadian local search
4. Great going, goClick
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1. Analyze This!
=================
Ever heard of Goran Nagy? I hadn't, until I was asked to take a look at a new product he's created, Keywords Analyzer.
Keywords Analyzer is Goran's first online marketing application but I don't think it will be his last. In Keywords Analyzer he's developed a terrific tool to help you to gain a competitive edge in your pay per click campaigns.
Among its many innovative features Keywords Analyzer provides:
Deep digging of keywords:
Keywords Analyzer has an Advanced Search function that allows you to specify how many levels you want it to dig. It then lists an enormous number of combinations based on that keyword. I tested it with the keyword "dog" and in less than 5 minutes it produced a list of 5868 phrases, all containing the word "dog".
Related Terms
These are terms that are somehow related to your master keyword - searched using Google. This is a really useful feature for brainstorming different angles to a campaign
Competitor links:
This is a very clever feature that reports on all of the advertisers' links advertising in AdWords for each keyword. It's great for establishing who you're competing against. I particularly like this feature because it allows you to check out your competitors without it costing them money.
Headlines:
Keywords Analyzer will show you all of the different headlines for competing ads in different campaigns. With this feature you can get an idea about what's working for
other people and what isn't and this will help you plan your own campaigns.
Languages:
With Keywords Analyzer you can search in 13 different languages which makes it ideal if you are targeting customers in France, China, Germany etc.
If you're running Adwords and Overture campaigns the cost of bidding on popular keywords can send your advertising budget sky high in a very short time. With Keywords Analyzer you can easily find keyword combinations that have a low number of competing campaigns, which means you can keep your bids low and still
achieve high rankings.
Goran is continuing to develop new features for Keywords Analyzer and has some very exciting ideas which he's testing. Best of all, when any new features are added he's pledged that you'll get updates for free.
Check it out here:
http://www.payperclicksearchengines.com/keywordsanalyzer
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2. Enhance Interactive launches Paid Listings Management
Application Program Interface - API
========================================================
Enhance Interactive has just announced the availability of its new paid listings management application program interface (API), This will provide Enhance's clients and business partners with much easier access to account creation and paid listings
management capabilities.
The fully automated API makes it easy for any paid listings management company or advertising agency to create and manage their clients' accounts and keyword listings on a real-time basis throughout Enhance Interactive's distribution network of search engines and directories. Businesses of all sizes can participate, whether their needs involve one item or tens of thousands of requests.
The API was designed to accommodate future Enhance Interactive account features as they are developed.
Enhance Interactive:
http://www.PayPerClickSearchEngines.com/enhance/
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3. Findwhat.com enters Canadian local search
==============================================
Findwhat.com recently announced a strategic private label initiative with Yellow Pages Group (YPG), Canada's largest telephone directories publisher, to create a unique local, Canadian-based pay-per-click advertising network.
YPG plans to launch its pay-per-click advertising service in English in the second half of 2004 and offer the service in French a few months later. The new service is aimed specifically at matching Canadian consumers with Canadian merchants on a large scale
Under the terms of the agreement FindWhat.com will provide the technology and business operations consulting to support the new YPG pay-per-click advertising service.
"Canadian Internet users turn to online directories to retrieve all kinds of information, and having accurate information that is available quickly is essential for online users," said Jean-Pascal Lion, Vice President - Electronic Directories, Yellow
Pages Group. "Take YPG's current market position, combined withour unique experience in the specialized directories marketplace, mix that with FindWhat.com's technology and operations expertise in pay-per-click advertising, and we hope to offer Canadians the perfect online Canadian marketplace that will benefit Canadian
buyers and sellers alike."
http://host.wallstreetcity.com/wsc2/Autoflag.html?Button=Get+Story&DB=SQL&SID=218b5990&Symbol=FWHT
[This link is no longer valid.]
Findwhat.com:
http://www.PayPerClickSearchEngines.com/findwhat/
4. Great going, goClick
===========================
You're probably all aware that goClick has been bought by Marchex Inc. for $12.5 million. John Babina of goClick is one of the really good guys in the pay per click world and he thoroughly deserves his success. Congratulations, John.
goClick will continue to focus on servicing small merchants which are not serviced by larger providers in the pay-per-click industry
goClick: http://www.PayPerClickSearchEngines.com/goclick/
All the best,
Glennys Faulds,
http://PayPerClickSearchEngines.com
Highly cost-effective, targeted advertising