Pay Per Click Search Engines Update #49
July 12, 2004.
INDEX
1. The ongoing problem of click fraud
2. Findwhat.com-Espotting merger complete
3. Overture launches Local Match
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1. The ongoing problem of click fraud
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One of the perennial topics of discussion in any forum dealing with pay per click search engines is related to click fraud. A recent article in the Times of India set the discussion off again. According to the Times "A growing number of housewives,
college graduates, and even working professionals across metropolitan cities are rushing to click paid Internet ads to make $100 to $200 (up to Rs 9,000) per month."
Brittany at WebProWorld says "The notion behind this guerilla tactic is simple: you pay people to click on your competitors' advertisements. Since your competitors have to pay money every time an ad is clicked, you are essentially forcing them to pay for false leads."
http://www.webproworld.com/viewtopic.php?p=115516
The clear message is that anyone involved in ppc advertising can be a victim of click fraud and that advertisers should be proactive in monitoring their campaigns to identify and document any fraudulent clicks.
Garrett French suggests to begin by watching for clicks that don't have corresponding page views. You can read his excellent article here:
Garrett also suggests that the PPC providers could provide more information on click fraud prevention, both what they're doing and what advertisers can do. He believes that by providing documented click fraud percentages PPC providers would bring some bring some much-needed transparency to the PPC industry.
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2. FindWhat.com-Espotting merger complete
=============================================
FindWhat.com and Espotting have announced the completion of the merger between the two companies.
The merger has created the largest independent pay-per-click player, servicing over 100,000 clients on 3 continents.
"Over the past year, FindWhat.com and Espotting have begun the process of integrating our teams and sharing each other's best practices," says Craig Pisaris-Henderson, chairman and CEO of FindWhat.com. "We are enthusiastic about the next stage of our merged company's global development as we pursue new market
opportunities and innovations."
Espotting will operate as a division of FindWhat. Espotting has a total of 10 offices, located in the United Kingdom, Germany, France, Denmark, Ireland, Italy, Norway, Sweden and Switzerland.
Karen Yagnesak, Vice President of Marketing & Communications for FindWhat, confirmed that the companies would continue to operate separately, with Espotting keeping its name and executive officers. "Our strategy is to think globally but act locally," she said. "To have resident experts in each country benefits not only us but the advertisers and the searchers".
Espotting: http://www.PayPerClickSearchEngines.com/espotting/
Findwhat: http://www.PayPerClickSearchEngines.com/findwhat/
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3. Overture launches Local Match
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Overture has announced a new service, Local Match, which will enable marketers to target advertisements to a half mile radius of their business locations.
Merchants without web sites will also be able to buy ads through Overture. Overture will create a locator page for the merchant, keep track of any clicks onto that page and charge the merchant, accordingly. It's estimated that 11.5 million out of 23 million small to medium-sized businesses in the US do not have web sites.
With Local Match listings advertisers pay only when a customer clicks on the local listing and there is no monthly minimum.
Read more:
http://searchenginewatch.com/searchday/article.php/3374101
Overture: http://www.PayPerClickSearchEngines.com/overture/
All the best,
Glennys Faulds,
http://PayPerClickSearchEngines.com
Highly cost-effective, targeted advertising
