Pay Per Click Search Engines Update #48
May 31, 2004.
INDEX
1. Targeting behavior
2. Green light for Findwhat.com-Espotting merger
3. Makeover for Search123
4. Can you help?
5. How to subscribe/unsubscribe
__________________________________________SPONSOR___________
*** Promote your site with goClick.com ***
* Now reaching over 350 Million Searches a Month
* NO Startup Cost or Monthly Fees
* Still only 1 Cent Minimum CPC (Lowest in the industry)
* $10 New User Trial -- Up to 10% deposit on all CC deposits
* Cancel any time for any reason (unused funds are returned)
* Over 20,000 satisfied customers
Read our top rated review at PayPerClickSearchEngines.com!
For only $10 to try, How can you go wrong?
Join today! -> http://www.goclick.com/?AID=7478
____________________________________________________________
1. Targeting behavior
============================
Kanoodle and 24/7 Real Media, a pioneer in interactive marketing and technology, have announced an agreement that will enable the industry's first opportunity for behavioral targeting of sponsored links.
BehaviorTarget will be the first behaviorally targeted sponsored links network available to advertisers and publishers and will enable Kanoodle to identify and build audience segments based on user behavior activity.
This will allow advertisers to target their sponsored links campaigns to reach customers based on past Web behavior.
For example, a travel agency could target anonymous customers who have been reading about cruises in the last 30 days.
Read more here: http://www.clickz.com/news/article.php/3357921
Kanoodle: http://www.PayPerClickSearchEngines.com/kanoodle
__________________________________________SPONSOR___________
Make More Money with Atlas OnePoint (formerly GO TOAST)
Maximize your online marketing ROI. Make sure you are making the
most money possible.
http://www.atlasonepoint.com/default.asp?GCID=C1610x034
Our comprehensive product and services suite includes
CampaignOptimizerSM, BidManagerSM, and ProfitBuilderSM
Click below for more information about Atlas OnePoint and to get
your own 14-day free trial!
http://www.atlasonepoint.com/default.asp?GCID=C1610x034
____________________________________________________________
2. Green light for Findwhat.com-Espotting merger
=================================================
Shareholders of both Espotting and FindWhat.com have approved the merger between the two companies. The merger is scheduled to close on July 1, 2004.
According to Daniel Ishag, founder and CEO of Espotting, "4 years ago, paid listings was an advertising medium that did not exist in Europe."
He says that after launching the paid listing model in Europe Espotting can now "..deliver 1.4 billion queries to over 22,700 advertisers each month, across 8 languages and 5 currencies."
In addition to the United Kingdom, Espotting serves Germany, France, Spain, Italy, Sweden, Denmark, Norway, Switzerland and Ireland.
"As the European experts in paid listings, Espotting will combine its knowledge with that of FindWhat.com’s, to create the largest independent player in our sector," said Daniel Ishag.
Espotting: http://www.PayPerClickSearchEngines.com/espotting/
Findwhat: http://www.PayPerClickSearchEngines.com/findwhat/
__________________________________________SPONSOR___________
ATTENTION ALL PAY-PER-CLICK SEARCH ENGINES:
"PAY PER CLICK DISCOUNT CARD"
You are cordially invited to participate as a Charter Partner in
the I.A.W.M.D.'s All New Pay Per Click V.I.P. Program,
PPCVIP.com.
With 215,000 Members and affiliates in 145 countries worldwide,
this program is capable of introducing more businesses to your
search engine then ever before! CHARTER PARTNERS receive
FREE ADVERTISING - NO FEES - NO COMMISSIONS -
http://www.ppcvip.com/charterpartners
____________________________________________________________
3. Makeover for Search123
==========================
Search123 has enhanced its user interface in order to simplify search campaign management.
The new feature-rich keyword and listing management system provides advertisers with a simple interface and navigation features, intuitive display and reporting options.
The new features include:
* Customizable Dashboard - Enables advertisers to view and manage their entire campaign, from either the keyword view or the listing view, from a single page;
* Keyword Grouping - Allows advertisers to assign keywords to customizable "folders" (for example, by listing, product type, CPC, spend and click volume);
* Unique "Keyword Records" - Allows advertisers to create a separate record for each combination of keyword and CPC, allowing greater analysis and planning in managing keyword campaigns;
* Integrated Tracking -- A new user-input field allows advertisers to assign tracking at the keyword level; and
* Click-Through Rate (CTR) Strength - Enables advertisers to see the CTR of their listing relative to other listings associated with the same keyword.
Check out all the new features here:
http://www.PayPerClickSearchEngines.com/search123/
4. Can you help?
===========================
I've been asked by a reader if I know of any listings of bid prices for keywords/ phrases. He points out that it's easy enough to look up what any individual keyword is worth in the PPC engines but it's difficult to find a tool that will allow him to
do the opposite - that is, to find the keywords behind the highest value bids.
As he says "This would be a very useful tool/exercise for people wanting to build new web sites with the specific purpose of taking legitimate advantage of PPC contextual advertising programs."
The only such lists we've been able to find is a listing at 7Search, and a couple of outdated listings I've tracked down using Google.
If anyone knows where such information is available I'd really appreciate hearing from you. .
All the best,
Glennys Faulds,
http://PayPerClickSearchEngines.com
Highly cost-effective, targeted advertising
