Pay Per Click Search Engines Update #60
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February 6, 2007
As this is the first newsletter for the new year I'd like to offer you all my somewhat belated best wishes for a happy and prosperous
2007.
If you're anything like me you'll have already broken most of the New Year's resolutions you made. I think my next year's resolution will have to be not to make any resolutions that I know I won't be able to keep.
INDEX
1. Miva launches new vertical network
2. Yahoo!'s new ranking model
3. More changes at Yahoo!
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1. MIVA launches new vertical network
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With the increasing demand for more highly targeted advertising pay per click search engines are increasingly beginning to develop vertical networks to supply that demand.
The latest to enter the field is MIVA, which has just announced the US and UK launch of the MIVA Precision Network, a vertical pay per click network designed to enhance targeting and in turn drive higher value leads for MIVA advertisers.
The MIVA Precision Network, which is still in beta, will span 18 sectors in the US including big ticket categories such as health,
finance, sports/recreation, adult and automotive. In the UK it will initially span 5 sectors: automotive, finance, gambling, health/beauty and recruitment.
The new Precision Network will operate alongside MIVA's Core Network which will continue to offer broad distribution and deliver leads to advertisers across all sectors. MIVA’s Precision Network will offer narrower distribution and deliver only vertical specific leads. Companies can advertise on MIVA’s Precision Network, Core Network or a combination of the two.
MIVA is offering advertisers access to teams of vertical experts who will provide insights into areas such as traffic trends, top converting keywords and bid landscapes.
According to Peter Corrao, Chief Executive Officer of MIVA, "The MIVA Precision Network has been developed to give our advertisers additional choice and flexibility depending on the specific objectives of their Pay-Per-Click campaigns. The new Network is designed to provide lower volume, higher value leads to advertisers; while our Core Network will continue to provide a
higher volume of leads at a lower cost."
http://www.PayPerClickSearchEngines.com/miva
2. Yahoo!'s new ranking model
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Yahoo! has just launched its new ranking model in its US market. From now, both bid amount and ad quality will determine an ad's rank in search results.
The bid amount is self-explanatory - that is, it is the maximum amount you're willing to pay when your ad is clicked. Ad quality is much more difficult to pin down. According to Yahoo it is determined by:
1) The ad's historical performance determined by its click-through rate relative to its position on the page.
2) The ad's expected performance, relative to competing ads displayed at the same time determined by various relevance factors considered by Yahoo!'s ranking algorithms.
Yahoo! considers that the new ranking model will improve user results by resulting in higher quality search ads. They claim "When users engage with these higher quality search ads, advertisers will receive more interested, valuable potential customers, helping to drive better results for your business."
For some general tips on increasing your ad's quality index score
see:
http://help.yahoo.com/l/us/yahoo/ysm/sps/start/overview_qualityindex.html
Get a $50 credit coupon to apply to your first advertising campaign with Yahoo!
http://www.payperclicksearchengines.com/yahoo
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3. Changeover to aWeber
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We're about to make the final changeover of our newsletter service provider from Yahoo to aWeber. I urge those of you who are still receiving the newsletter via Yahoo to sign up again via
the form on our site. That way you won't miss out on Jay Stockwell's excellent FREE course on how to "Double your PPC profits while halving your costs!".
We've had some great feedback on the course, and it's well worth while signing up for the newsletter again in order to receive it.
http://www.PayPerClickSearchEngines.com
All the best,
Glennys Faulds
http://www.PayPerClickSearchEngines.com
Highly cost-effective, targeted advertising
