Last time I sent out a newsletter I talked about New Year's resolutions. It's fairly obvious that I broke the one to send this newsletter out on time every month. Still, it's never too late to make new resolutions, so expect me to be more regular with newsletters in the future.
INDEX
1. Google spends $3.1 billion on a DoubleClick
2. Yahoo! signs deal with Viacom
3. Watch for changes to Microsoft AdCenter
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1. Google spends $3.1 billion on a DoubleClick
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It probably won't come as news to most of you that Google has announced a definitive agreement to acquire DoubleClick,
According to the Google press release, "The combination of Google and DoubleClick will offer superior tools for targeting, serving and analyzing online ads of all types, significantly benefiting customers and consumers:
* For users, the combined company will deliver an improved
experience on the web, by increasing the relevancy and the
quality of the ads they see.
* For online publishers, the combination provides access to new
advertisers, which creates a powerful opportunity to monetize
their inventory more efficiently.
* For agencies and advertisers, Google and DoubleClick will
provide an easy and efficient way to manage both search and
display ads in one place."
One thing is certain. The deal isn't making everybody happy. In a somewhat ironic twist Microsoft, which is rumored to be one of the losing bidders in the DoubleClick purchase, is leading protests qver the acquisition, wanting regulatory authorities to scrutinize the purchase.
Read more:
http://pcworld.co.nz/pcworld/pcw.nsf/feature/8D764F3FEE8AA04CCC2572BE0074F4A28
Check out our Google review:
2. Yahoo! signs deal with Viacom
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While Google has been working on its agreement with DoubleClick Yahoo! has struck an exclusive, multi-year deal to provide search and ad services to top-tier broadband sites owned by the media giant, Viacom.
This deal excludes Google from doing business on at least 33 of Viacom's choicest entertainment destinations, including BET.com, ComedyCentral.com, MTV.com, Nickelodeon.com, and VH1.com.
Under the new agreement, Yahoo will now broker search ads forsites Viacom uses to distribute its TV shows, movies and other premium content online.
According to Philippe Dauman, president and CEO of Viacom, "Yahoo has made impressive strides with its new search marketing system".
There's no doubt this deal is a big win for Yahoo, as it tries to establish its new Panama advertising platform as a viable alternative to Google.
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3. Watch for changes to Microsoft AdCenter
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According to a recent report,Microsoft will roll out a new version of its ad platform, Microsoft adCenter, in the next four to six weeks.
The new features include a pop-up help icon, a favorites tab to tag ads and keywords that require regular management and updates, and perhaps most importantly, a mass import function. There is also an improved navigation between ad groups,
Advertisers can familiarise themselves with the new features now on the adCenter beta site at http://beta.adcenter.microsoft.com.
All the best,
Glennys Faulds
