Pay Per Click Search Engines Update #62
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September 8, 2007
I know I promised to get newsletters out
more regularly. Unfortunately, life got in
the way. I'm sorry about that.
Still, it's Spring down here in the Southern
Hemisphere and that traditionally signifies a
new beginning. I'll try to be a more regular
correspondent in future.
INDEX
1. PPC at Warp Speed
2. Yahoo! buys BlueLithium
3. Changes to Microsoft AdCenter
1. PPC at Warp Speed
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If you signed up for this newsletter on our new site you'll be familiar with the name Jay Stockwell. Jay wrote the course "Double Your PPC Profits While Halving Your Costs".
Jay's a very talented guy, a qualified AdWords Professional, who has been doing some extensive PPC experiments. During the long months of testing he's developed an amazing system for automating PPC processes in totally new ways.
I'm sure you all know that creating great ppc campaigns is extremely time-consuming. SpeedPPC dramatically speeds up all the tasks involved with pay per click advertising.
These are just some of things you can do with SpeedPPC:
* Roll out highly targeted and converting campaigns in Google Adwords and MSN AdCenter in just minutes instead of weeks
* Achieve amazing Google AdWords quality scores to allow for extremely low minimum bids
* Bid for thousands of low competition phrases
* Build highly targeted landing pages
All of these things and more are done automatically by the software.
Phil Wiley reviewed SpeedPPC along with a couple of other new pay per click softwares and his assessment was "...because of what it does Speed PPC is definitely my pick of the bunch."
Jay and his team do provide training on how to use the system including manuals, training videos, a knowledgebase and regular blog training posts.
But be warned. SpeedPPC is not for newbies. Jay himself states that you need to have some experience with pay per click advertising to make it a worthwhile investment for you. If you're new, you'll need to get some profitable campaigns going before you'll be ready to advance to SpeedPPC
Check out the truly astounding video proof. You'll be amazed...
2. Yahoo buys BlueLithium
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In a move designed to strengthen its position versus Google and Microsoft Yahoo has announced that it is buying online advertising network BlueLithium for $300 million.
As well as operating a large ad network, BlueLithium provides behavioral targeting, identifying Web surfers with particular interests so the ads they see will be more interesting to them. For example, if a user clicks on sites about buying houses, then that user will be more likely to see ads related to real estate.
The deal is expected to close in the 4th quarter of 2007 with BlueLithium becoming a wholly owned subsidiary of Yahoo.
Jerry Yang, chief executive of Yahoo!, said the purchase would allow the company to deliver "advanced targeting and innovative media buying strategies".
Get a free $50 credit coupon from Yahoo! here:
http://www.payperclicksearchengines.com/yahoo
UK customers can get a £60 voucher by clicking here:
http://www.payperclicksearc.hengines.com/yahoouk
3. Microsoft AdCenter Upgrades
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On Friday, Microsoft AdCenter added a number of features which will significantly improvemen editorial efficiency, campaign creation, and campaign management
In an email received prior to the upgrade Microsoft highlighted the the features it has added. According to Microsoft, advertisers can:
* Save time with fast and thorough editorial reviews for new ad groups.
* Create campaigns with ease by quickly importing campaigns directly from other paid search programs or by copying existing ad groups within adCenter to a new campaign.
* Instantly navigate to specific accounts, campaigns, or ad groups with the new adCenter home page dashboard, a one-stop-shop for all of your daily campaign management tasks.
* Update keyword bids in bulk and view keyword performance on the same page.
* Visualize your campaigns' targeting settings with Microsoft Virtual EarthTM map integration for geographical targeting
The feature that has been most asked for by Microsoft AdCenter advertisers is the ability to import campaigns from other paid search programs, and it's pleasing to see that Microsoft has taken note of these requests.
Go to Microsoft AdCenter:
http://advertising.microsoft.com/search-advertising
All the best,
Glennys Faulds
