Are you losing profits by missing the obvious with your campaign default settings? Find out what to look for and tune up your PPC campaign settings.
If you're anything like me, or really the vast majority of pay per click users, you spend the majority of your time and money with Google. Of course, that's where the traffic and the money are right? Depending on who you listen to, Google directs between 60 and 75% of search traffic, and probably as much or more of paid traffic.
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