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Jay Stockwell

Google Cash Detective 2 Review

By Jay Stockwell | Published 03/10/2009 | PPC Tools |
You've probably heard the hype on Google Cash Detective.

I've been trying it out this afternoon and I'm very impressed.

For a few hours work using Google Cash Detective, I found:

1) Several big dog affiliates who are using direct linking campaigns straight to the offer. No messing around with landing pages.

2) I found one who has been direct linking into an Clickbank product for the past 3 months (so can assume it's profitable) on a keyword that has 1.2 million searches a month!

3) I saw the ad copy that they are using to make the whole thing profitable. They were only running 1 ad for most of their keywords which makes me think they've tested the heck out of it to get it to where it is.

4) The most crazy thing I found was that I could then take their publisher ID and see ALL the other markets they're having success in with direct linking.

I'm pretty amp'ed up about all this. I just told my wife to go to bed without me. I don't think I'll be going to bed anytime soon.

I'm hooked on this!

See what I've discovered here in my Google Cash Detective Review.

PPC conflict resolution in click fraud

By Jay Stockwell | Published 11/5/2006 | Improving Conversions |
Step back for a moment and put yourself in Google's shoes. On the one hand, you have a community of advertisers who pay you to place their advertisements on web pages - their own and others. On the other hand, you have a community of 'partners' on whose pages you place these ads and with whom you share the profits from advertisers. You have an interest in maintaining relationships with both of those communities - but the interests of each of those communities are interwoven and complex and very often at odds. What happens when a member of one of those communities comes to you with a complaint from the other? Where does your interest lie?

Analytics are not enough

By Jay Stockwell | Published 11/5/2006 | Improving Conversions , Pay Per Click Basics |
The media storm has been brewing for nearly two years and in recent months, it seems that you can’t turn without finding yet another story about click fraud or another interview with those affected by it. Earlier this year, we had the news that Google had settled one click fraud suit for $90 million – which most click fraud experts agree is on the very low side. Developers of click detection software and experts in analyzing the analytics have become media darlings, appearing on CNBC several times in the last month and quoted in the news magazines. In interview after interview, they all agree on one thing – detecting click fraud falls on the shoulders of the advertisers running the campaigns.

Click fraud in 2006

By Jay Stockwell | Published 11/5/2006 | Improving Conversions , Pay Per Click Basics |
“If you’d told me two years ago that I’d be talking about click fraud daily,” says a security analyst from one of the major search engines, “I’d have laughed at you, now it’s the major focus of my job.”

Community action and click fraud

By Jay Stockwell | Published 11/5/2006 | Improving Conversions , Pay Per Click Basics |
Click fraud is an ever growing threat to advertisers who use pay per click advertising. In this article we introduce the problem of click fraud in light of a community action solution.