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Bidding Strategies

Learn useful bidding strategies to lower your cost and increase your click through rates.

Why should you outsource your Pay-Per-Click campaign to an agency?

By Tom Bennison | Published 02/19/2008 | PPC Tools , Bidding Strategies , Pay Per Click Basics |


Paid positioning is now the only way to guarantee top-of-page listings for the more popular search terms on most major search engines. It is targeted, affordable and accountable – the holy grail of Internet advertising. So why outsource to an agency?

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PPC Bidding Strategy

By Mark Welch | Published 09/12/2006 | Bidding Strategies , Pay Per Click Basics |
Mark J. Welch writes about bidding strategy and his comparison between being ranked first and second at Overture.
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Boost Conversions by 880% - A Case Study

By Michael Ullman | Published 08/11/2008 | Bidding Strategies |
I recently launched a product in the "Gas Prices" niche. It's called The 2008 ULTIMATE Gas Saver Guide and it was originally meant to compete with the "water4gas" products as a legitimate "high gas prices" solution.
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