Learn useful methods on improving your conversion of PPC generated traffic.
Ever wondered how to optimize your landing pages for both your visitors and search engines? This first article of a two-part series shows you how to increase your conversions and Quality Score at the same time.
According to a recent survey, approximately 40% of all the searches done on the Internet were to find something local to the searcher's area. Also, 60% of local consumers use the Internet to find products online. However, on the other hand, 90% of the consumers searching for a product or service made their actual purchase offline.
This is the second and final article which explores steps 7-12 of optimizing your landing pages to increase profits and Quality Score.
This is the first of a five-part series providing simple tips on how to boost your Google Adwords Quality Score. In this series you'll learn what factors impact your Quality Score and how to reduce your minimum bid costs to generate more profit.