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Learn useful methods on improving your conversion of PPC generated traffic.
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Turn visitors into customers with Dynamic Landing Pages

By Reena Shohet | Published 07/30/2008 | Improving Conversions , Pay Per Click Basics |
Whether you're already using dynamic landing pages or not, this article is a must-read. Read why you should use dynamic landing pages and how to use them to increase conversions, while avoiding the pitfalls.

12 Steps to Maximize Your Landing Page Profits (Part 1)

By Reena Shohet | Published 06/11/2008 | Improving Conversions , Pay Per Click Basics |
Ever wondered how to optimize your landing pages for both your visitors and search engines? This first article of a two-part series shows you how to increase your conversions and Quality Score at the same time.

Local Search: Increasingly important

By Gorge Kearah | Published 07/15/2008 | Pay Per Click Basics , Improving Conversions |
According to a recent survey, approximately 40% of all the searches done on the Internet were to find something local to the searcher's area. Also, 60% of local consumers use the Internet to find products online. However, on the other hand, 90% of the consumers searching for a product or service made their actual purchase offline.

12 Steps to Maximize your Landing Page Profits (Part 2)

By Reena Shohet | Published 07/1/2008 | Improving Conversions , Pay Per Click Basics |
This is the second and final article which explores steps 7-12 of optimizing your landing pages to increase profits and Quality Score.

Quality Score – Best Friend or Worst Enemy?

This is the first of a five-part series providing simple tips on how to boost your Google Adwords Quality Score.  In this series you'll learn what factors impact your Quality Score and how to reduce your minimum bid costs to generate more profit.

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