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Yahoo! Search Marketing Resources

Here you can find articles and reviews that relate directly to Yahoo! Search Marketing.

YSM: Increasingly useful and increasingly important

By Michael Ullman | Published 03/8/2008 | Yahoo! Search Marketing Resources |

If you're anything like me, or really the vast majority of pay per click users, you spend the majority of your time and money with Google.  Of course, that's where the traffic and the money are right? Depending on who you listen to, Google directs between 60 and 75% of search traffic, and probably as much or more of paid traffic.

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How to set-up a Yahoo! Search Marketing account

By Glennys Faulds | Published 11/29/2006 | Pay Per Click Basics , Yahoo! Search Marketing Resources |
This article outlines a step-by-step guide with screenshots to get you started with Yahoo! Search Marketing (formerly Overture).
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