Google farewells AdSense video units
Google has announced that after reviewing its AdSense video units feature, which allows publishers to show YouTube content and ads on their pages, they found that it hasn't had the impact they'd had hoped for. Google will retire the feature at the end of April in order to "focus our resources on other opportunities to help publishers earn from their sites".
Google has asked those publishers currently displaying the video ad units to begin removing them from their pages. Accounts will be credited with any earnings made from the units. From the end of April any leaderboard or skyscraper video units remaining on pages will direct visitors to YouTube and other video unit sizes will automatically convert to standard embedded YouTube players, but these will not generate any revenue.
If you're an Australian here's your chance to become a PPC rockstar
Simon Leung is one of the best AdWords Trainers in the world. One of the big reasons he's so darn good is that he's a Google AdWords insider. He actually used to work for Google as an optimization specialist.
So he knows stuff that most people simply guess about.
He's going to be in Australia and has arranged with Jay Stockwell to run a 1 day intensive PPC marketing workshop. It's short notice but Jay's managed to lock down two possible dates. They are the 18th or 19th of March. It will be somewhere in the CBD of Melbourne.
This workshop will just be one day, but will be intensive. It will include some basic training, however, will assume a basic knowledge of PPC.
Jay and the team want to ensure you make the most of the opportunity at hand. So they'll be focusing mostly on the meaty stuff that you can't just get out of a guidebook.
They'll also be teaching some very cutting edge stuff as well.
For more information contact Jay at Jay AT SpeedPPC DOT com
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PPC Classroom just announced that they have hit capacity (and above). The demand for PPC Classroom has been tremendous. But to be fair to everyone, they're giving everyone a final chance.
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Get ready for the New Year in Search, On Thursday Dec. 11, 1 PM EST, join the webcast "Search Marketing 2008: What We've Learned, Where We're Headed" - featuring SEMPO chairperson Dana Todd, SEMPO president Jeffrey Pruitt, plus Chris Sherman and Greg Sterling of Search Engine Land.
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Online ad slow-down ahead
Christine Holahan from Business Week thinks "...perhaps the most pressing topic for attendees of the Advertising Week V conference in Manhattan is the financial crisis gripping Wall Street and what it means for their business, especially on the Web".
According to her "Companies dependent on Internet-based advertising are bracing for a slowdown as financial-service companies cut ad budgets."Business Week
Google-Yahoo! deal goes ahead
"Clearly, it's time to move on." said Jerry Yang, chief executive of Yahoo, as his company announced it had ended talks with Microsoft and agreed instead to a partnership with Google.
The alliance between the two search companies will put Google ads alongside Yahoo's search results and on other web pages in the US and Canada. The arrangement with Google will add about $US800 million a year to sales, Yahoo! said.
The companies will delay implementing the program, which covers search results in the US and Canada, to give the US Justice Department time to review it.
Microsoft abandons bid for Yahoo!
Microsoft has dropped its bid to buy Yahoo because the two sides cannot agree on an acceptable sale price. Microsoft chief executive Steve Ballmer formally withdrew the offer in a letter to Yahoo chief executive Jerry Yang.
Mr Ballmer said Microsoft had raised its original offer from $44.6bn to $47.5bn (£24.1bn) - $33 per share. But he added that Yahoo had insisted on at least $53bn, or $37 a share - more than Microsoft was prepared to pay.
Read Steve Ballmer's letter here.
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Yahoo and PayPal streamline checkout
Yahoo and eBay today announced a partnership in which Yahoo Sponsored Search results will feature a blue shopping cart icon linking to merchants that accept PayPal Express Checkout as a method of payment.
The program enables a streamlined purchase process for the more than 100 million PayPal customers on the Internet, and helps extends the value of Yahoo!'s new search marketing platform, Panama.