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Google farewells AdSense video units
Google has announced that after reviewing its AdSense video units feature, which allows publishers to show YouTube content and ads on their pages, they found that it hasn't had the impact they'd had hoped for. Google will retire the feature at the end of April in order to "focus our resources on other opportunities to help publishers earn from their sites".
Google has asked those publishers currently displaying the video ad units to begin removing them from their pages. Accounts will be credited with any earnings made from the units. From the end of April any leaderboard or skyscraper video units remaining on pages will direct visitors to YouTube and other video unit sizes will automatically convert to standard embedded YouTube players, but these will not generate any revenue.
If you're an Australian here's your chance to become a PPC rockstar
Simon Leung is one of the best AdWords Trainers in the world. One of the big reasons he's so darn good is that he's a Google AdWords insider. He actually used to work for Google as an optimization specialist.
So he knows stuff that most people simply guess about.
He's going to be in Australia and has arranged with Jay Stockwell to run a 1 day intensive PPC marketing workshop. It's short notice but Jay's managed to lock down two possible dates. They are the 18th or 19th of March. It will be somewhere in the CBD of Melbourne.
This workshop will just be one day, but will be intensive. It will include some basic training, however, will assume a basic knowledge of PPC.
Jay and the team want to ensure you make the most of the opportunity at hand. So they'll be focusing mostly on the meaty stuff that you can't just get out of a guidebook.
They'll also be teaching some very cutting edge stuff as well.
For more information contact Jay at Jay AT SpeedPPC DOT com
Get free access to PPC Classroom and over $3,197 in bonuses
PPC Classroom just announced that they have hit capacity (and above). The demand for PPC Classroom has been tremendous. But to be fair to everyone, they're giving everyone a final chance.
This is your LAST chance to get over $3,197 in free bonuses, including 60 days trial of our own SpeedPPC.
Check it out now. You have absolutely nothing to lose:
Save $700 on Search Engine Strategies New York
Search Engine Strategies (SES) is the leading global conference & expo series that educates delegates on search engine marketing (SEM), including optimization (SEO) and advertising strategies, tactics and best practices. SES Search Marketing Events provide instruction from the industry's top Search experts, including representatives of the Search Engines themselves.
Register for SES New York (March 23-26, 2009) by Friday, January 9, and save $700. Search Engine Strategies
The Year in Search
Get ready for the New Year in Search, On Thursday Dec. 11, 1 PM EST, join the webcast "Search Marketing 2008: What We've Learned, Where We're Headed" - featuring SEMPO chairperson Dana Todd, SEMPO president Jeffrey Pruitt, plus Chris Sherman and Greg Sterling of Search Engine Land.
Online ad slow-down ahead
Christine Holahan from Business Week thinks "...perhaps the most pressing topic for attendees of the Advertising Week V conference in Manhattan is the financial crisis gripping Wall Street and what it means for their business, especially on the Web".
According to her "Companies dependent on Internet-based advertising are bracing for a slowdown as financial-service companies cut ad budgets."
Google-Yahoo! deal goes ahead
"Clearly, it's time to move on." said Jerry Yang, chief executive of Yahoo, as his company announced it had ended talks with Microsoft and agreed instead to a partnership with Google.
Microsoft abandons bid for Yahoo!
Microsoft has dropped its bid to buy Yahoo because the two sides cannot agree on an acceptable sale price. Microsoft chief executive Steve Ballmer formally withdrew the offer in a letter to Yahoo chief executive Jerry Yang.
Mr Ballmer said Microsoft had raised its original offer from $44.6bn to $47.5bn (£24.1bn) - $33 per share. But he added that Yahoo had insisted on at least $53bn, or $37 a share - more than Microsoft was prepared to pay.
Search Engine Strategies
Search Engine Strategies Conference And Expo New York......the intersection of search, marketing, and commerce. SES New York takes place March 17-20 and is a "must-attend". The industry converges for a week of spirited discussion, high-level learning and attendees leave with actionable battle plans to go forward with for their companies.
Get your ticket today.
Yahoo and PayPal streamline checkout
Yahoo and eBay today announced a partnership in which Yahoo Sponsored Search results will feature a blue shopping cart icon linking to merchants that accept PayPal Express Checkout as a method of payment.
The program enables a streamlined purchase process for the more than 100 million PayPal customers on the Internet, and helps extends the value of Yahoo!'s new search marketing platform, Panama.
Good articles on how to use pay per click search engines
Here is a series of articles that provide the essential tips that you need to get high ranking in search engines. They cover everything from tools, domains, link popularity and there is even a glossary of terms.
Zen and the Art of PPC
Simon Dang identifies the five core principles for a successful PPC campaign and discusses the steps necessary for achieving success.
Strategies for preparing a PPC Keyword List, Part 1
In this article Simon Dang discuses various strategies for preparing an initial ppc keyword list.
Scroll down to Mark J. Welch's email on "CLICK FRAUD" in this issue of i-Search from Adventive. He discusses the quality of traffic he has tracked from a certain pay per click search engine.
You will find another good post from Mark J. Welch here. This time Mark writes about bidding strategy and his comparison between being ranked first and second at Overture.
Targeted Traffic For Pennies
Jim Daniels of Bizweb2000 gives his effective, step-by-step formula for getting targeted traffic for pennies from GoTo.
Proven Ways to Save Time And Money With Pay-Per Click Search Engines
Jon Keel of Improved-Results explains proven ways to save your time and money using pay-per click search engines to drive traffic to your site.
The Irony of Overture's Bidding System
SquirrelNet compares the cost of advertising on Yahoo! and Overture.
You don't have to be number one
"If you decide to use Goto, one tip: don't be obsessed with getting the number 1 position on the search returns. It often isn't worth it," says Robert Woodhead of SelfPromotion. Lots of useful advice and tools on this site.
Paid search results are here to stay
Pay per click search engines are here to stay because they offer real value to a segment of consumers and many business owners, says Andrew Goodman, Editor-in-Chief of Traffick.
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